Mitch Duckler is a leading speaker and global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world. He is a seasoned and sought-after speaker, and author of the Amazon best-selling book, The Indispensable Brand. Mitch is also the founding partner of Chicago-based brand and marketing consulting firm, FullSurge.
Mitch began his career in brand management, honing his skills working on world-class brands for Unilever and The Coca-Cola Company. As a brand consultant, he has advised CMOs and other senior-level marketing executives from some of the world’s most respected companies. His client base includes Fortune 500 companies such as Exxon Mobil, Deloitte, NBC Universal, Blue Cross and Blue Shield, Cox Communications, Manpower Group, and Hyatt Hotels. Mitch is also a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center.
Increasing market share, commanding premium price points, enhancing profit margins—the overall growth and enduring success of your business is inextricably linked to the strength of your brands. Your challenge as a marketer is to identify a meaningfully differentiated positioning, and to bring that positioning to life in the market in ways that are consistent with its compelling point of difference.
However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category.The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry… moving your brands from indistinguishable to indispensable.
This article was first published on the Institute for the Study of Business Markets (ISBM) in 2017. It has been updated to reflect current information.
As with every facet of business, strategy should precede and inform tactical implementation…
https://mitchduckler.com/wp-content/uploads/2020/11/corporate-brand-logos.jpg6671000Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2020-11-30 11:04:072020-11-30 11:04:10Guiding Principles of Brand Portfolio Strategy
At its core, brand portfolio strategy determines the number of brands that a company's portfolio should contain. It explains how to deploy those brands within the business and in the market. A long-term approach to growth is provided by establishing…
https://mitchduckler.com/wp-content/uploads/2020/09/brand-architecture-tools-e1600635686858.jpg200200Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2020-09-20 15:50:202020-09-20 16:00:26What is Brand Architecture and Why it Matters
By now, you probably feel like you’ve read one too many articles offering ideas and guidance on how to respond to the current pandemic. However, for your brand's long-term success, you must take some time to revisit why your value proposition—why…
https://mitchduckler.com/wp-content/uploads/2020/08/green-stadium-seats.jpg542900Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2020-08-03 14:07:122020-08-03 14:07:14The Perfect Opportunity to Rethink Your Value Proposition
Mitch Duckler is a leading global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world.
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