An indispensable brand is one that customers truly cannot live without. Building them should be the goal of every marketer, yet precious few manage to achieve this lofty objective. In this presentation, Mitch provides a blue print for creating and maintaining world-class, indispensable brands. From strategic positioning to digital activation, all critical aspects of brand-building are addressed. Drawing from market research findings, in-depth interviews with high-profile brand and marketing executives, and numerous case studies, Mitch shows what it takes to make your brand indispensable.

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