MEET MITCH

Thought leader and innovator in the field of branding

Frequent keynote speaker, Mitch Duckler

Thought leader and innovator in the field of branding

Marketing Keynote Speaker l Meet Mitch Duckler

Marketing Keynote Speaker

Mitch Duckler is a frequent marketing keynote speaker at industry conferences and for private corporate clients. He has nearly three decades of brand strategy and consulting experience working with world-class brands. Mitch’s speaking events include keynote speeches, breakout sessions, and expert panels. Through his speaking, Mitch provides a roadmap for brand growth and differentiation. He masterfully shows organizations how to increase competitiveness, create customer value, and future-proof their brands.

Over the years, Mitch has delivered presentations for high-profile industry associations. Organizations include the Association of National Advertisers (ANA), the American Marketing Association (AMA), the Institute for International Research (IIR), Product Development and Management Association (PDMA), International Association of Business Communicators (IABC), and Institute for the Study of Business Markets (ISBM). Similarly, he has been a speaker and lecturer for Northwestern University’s Kellogg School of Management, The University of Michigan’s Ross School of Business, and Thunderbird School of Global Management.

Speaker and Workshop Facilitator

Mitch is a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center. In this role, he facilitates half- and full-day workshops for the ANA’s senior-level membership—through both open admission general sessions and for individual member organizations. Furthermore, his workshops feature a combination of theory and practical application and include industry best practices, real-world case studies, and interactive group exercises. Mitch’s workshop topics include Building Indispensable Brands, Brand Architecture and Portfolio Strategy, and Developing a Brand-inspired Digital Strategy.

Best-selling Author

In addition to being a marketing keynote speaker and workshop facilitator, Mitch Duckler is the author of the Amazon best-selling book, The Indispensable Brand…Move from Invisible to Invaluable. In an age of pervasive digital activation, the book provides a roadmap for overcoming “brand monotony.” It helps companies build brands consumers truly cannot live without. He skillfully leverages extensive market research and real-world case studies to inform readers.

The Indispensable Brand turns the notion of differentiation on its ear. The book proposes new ways to define uniqueness when positioning brands. Most importantly, readers learn how to infuse this meaningful point of differentiation into virtually every aspect of brand marketing. Furthermore, the scope of topics includes digital activation, content marketing, social media, brand extension, customer experience, brand story, and measurement/accountability. Finally, the book provides practical advice illustrated through hundreds of relevant real-world examples.

In addition to his best-selling book, Mitch has published feature articles for leading industry periodicals. His work has appeared in Brandweek, AdAge, Marketing News, Marketing Management, Marketo, Entrepreneur, Smart Insights, Chief Marketer, MediaPost, Branding Magazine, and Brand Quarterly. As a result of his writing, Mitch has had numerous guest appearances on industry-leading brand-and marketing-related podcasts, including MarTech, OnBrand, Disruptive FM, Back of Napkin, and the Minter Dialogue.

Consultant

Mitch Duckler is founding partner of FullSurge, a brand strategy consultancy based in Chicago, Illinois. FullSurge helps clients achieve enduring, profitable growth through building world-class brands. Service offerings include brand positioning and value proposition, brand portfolio strategy and architecture, brand extendibility and growth, and brand experience. FullSurge clients include CMOs and senior marketing leaders from some of the most respected companies in the world. His client list includes ExxonMobil, Georgia Pacific, Deloitte, American Family Insurance, Cox Communications, Delta Airlines, Abbott, BlueCross & BlueShield Association, Hyatt Hotels Corporation, and ManpowerGroup.

Prior to FullSurge, Mitch had more than 20 years of brand management and consulting experience. His client-side experience includes brand management roles at Unilever and customer and consumer marketing roles with the Coca-Cola Company. Following his client-side experience—and before founding FullSurge—Mitch was a partner in the Chicago office of brand consultancy Prophet. While at Prophet, he oversaw complex engagements and helped manage relationships for numerous high-profile clients, including NBC Universal, ExxonMobil, Best Buy, General Electric, Kellogg Company, U.S. Cellular, Carlson Companies, The Home Depot, Deloitte, and Boeing.

Clients Mitch Has Served

Mitch Duckler is a frequent keynote speaker at industry conferences and for private corporate clients. Over the past three decades, Mitch has had the opportunity to consult with CMOs and other senior-level marketers from some of the most world’s largest and most respected corporations.

Building brands: The Indispensable Brand book cover

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In The Indispensable Brand, Mitch Duckler provides a blueprint for marketers to build world-class brands customers truly cannot live without.

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