The percentage of consumers willing to endorse any given brand—including their favorite—as “differentiated” is at an all-time low. Experienced keynote speaker, Mitch Duckler, challenges conventional wisdom and decades-old frameworks on brand positioning.

Imagine removing your brand name from your marketing collateral—while leaving every other communication element in place. Would consumers be able to identify it as coming from your brand? In most cases, the answer is a resounding “no!”

Keynote speaker, Mitch Duckler questions the very definition of what it means for a brand to differentiate in today’s hyper-competitive marketplace. Importantly, he provides real-world examples of brands that have thought about differentiation in entirely different ways. And in the process, these brands moved from invisible to invaluable.