Mitch Duckler

Building brands the world cannot live without


Mitch Duckler, Marketing Keynote Speaker

Speaker | Author | Consultant

MEET MITCH DUCKLER

Mitch Duckler — Speaker

Mitch Duckler is a leading speaker and global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world. He is a seasoned and sought-after speaker, and author of the Amazon best-selling book, The Indispensable Brand. Mitch is also the founding partner of Chicago-based brand and marketing consulting firm, FullSurge.

Mitch began his career in brand management, honing his skills working on world-class brands for Unilever and The Coca-Cola Company. As a brand consultant, he has advised CMOs and other senior-level marketing executives from some of the world’s most respected companies. His client base includes Fortune 500 companies such as Exxon Mobil, Deloitte, NBC Universal, Blue Cross and Blue Shield, Cox Communications, Manpower Group, and Hyatt Hotels. Mitch is also a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center.


Mitch Duckler's book, The Indispensable Brand

The Indispensable Brand

THE BOOK

Increasing market share, commanding premium price points, enhancing profit margins—the overall growth and enduring success of your business is inextricably linked to the strength of your brands. Your challenge as a marketer is to identify a meaningfully differentiated positioning, and to bring that positioning to life in the market in ways that are consistent with its compelling point of difference.

However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category.The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry… moving your brands from indistinguishable to indispensable.


Building brands: The Indispensable Brand book cover

Download Two Free Chapters of The Book

In The Indispensable Brand, Mitch Duckler provides a blueprint for marketers to build world-class brands customers truly cannot live without.


SPEAKING ENGAGEMENTS

Book Mitch For Your Next Event

Mitch Duckler knows what it takes to build indispensable brands. He is an expert on all matters relating to brand-building, from developing a compelling and differentiated brand strategy to activating it in both online and offline environments. As a speaker, Mitch frequently shares this knowledge at industry conferences and for private clients through a combination of keynote speeches, break-out presentations, training sessions, seminars, and workshops.



Blog

Recent Articles

brand positioning-woman holding TOMS Shoes

The “What,” “Why,” “How,” and “Who” of Brand Positioning Strategy: The “Why”

A brand promise represents a brand’s primary point of difference. In the traditional model for brand positioning, conventional wisdom suggests the promise must be a customer benefit. This is essentially the “what” that the brand provides…

The “What,” “Why,” “Who,” and “How” of Brand Positioning Strategy: The “What”

What is brand positioning strategy? A brand positioning strategy involves creating brand associations in consumers’ minds to make them perceive your brand in a specific way. A great positioning should stand for something unique in stakeholders’…
chess pieces on chess board to differentiate

Differentiate Your Brand to Gain a Competitive Advantage

At the heart of differentiation is your brand’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. It’s critical to create a brand that stands out from the crowd. With Apple, you don’t just purchase a computer or a phone, with IKEA, you don’t just buy a chair or a table...

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