Mitch Duckler is a leading speaker and global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world. He is a seasoned and sought-after speaker, and author of the Amazon best-selling book, The Indispensable Brand. Mitch is also the founding partner of Chicago-based brand and marketing consulting firm, FullSurge.
Mitch began his career in brand management, honing his skills working on world-class brands for Unilever and The Coca-Cola Company. As a brand consultant, he has advised CMOs and other senior-level marketing executives from some of the world’s most respected companies. His client base includes Fortune 500 companies such as Exxon Mobil, Deloitte, NBC Universal, Blue Cross and Blue Shield, Cox Communications, Manpower Group, and Hyatt Hotels. Mitch is also a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center.
Increasing market share, commanding premium price points, enhancing profit margins—the overall growth and enduring success of your business is inextricably linked to the strength of your brands. Your challenge as a marketer is to identify a meaningfully differentiated positioning, and to bring that positioning to life in the market in ways that are consistent with its compelling point of difference.
However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category.The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry… moving your brands from indistinguishable to indispensable.
An indispensable brand is one that customers truly cannot live without. Building them should be the goal of every marketer, yet precious few manage to achieve this lofty objective. In this presentation, Mitch provides a blue print for creating…
https://mitchduckler.com/wp-content/uploads/2019/09/Building-The-Indispensable-Brand.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-25 13:33:042019-09-15 17:35:37Building an Indispensable Brand
The percentage of consumers willing to endorse any given brand—including their favorite—as “differentiated” is at an all-time low. If you were to remove your brand name from your marketing collateral—while leaving every other
https://mitchduckler.com/wp-content/uploads/2019/09/Move-from-Invisible-to-Invaluable.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-25 13:32:402019-10-07 15:16:18Move from Invisible to Invaluable
Is the structure and organization of your brand portfolio unclear or confusing to customers? Does it contain brands that overlap and essentially compete with one another? Are brands within your portfolio inconsistently or illogically linked…
https://mitchduckler.com/wp-content/uploads/2019/09/Best-Practices-in-Brand-Architecture.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-16 15:01:372019-09-13 19:19:13Best Practices in Brand Architecture
Mitch Duckler is a leading global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world.
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