Mitch Duckler is a leading speaker and global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world. He is a seasoned and sought-after speaker, and author of the Amazon best-selling book, The Indispensable Brand. Mitch is also the founding partner of Chicago-based brand and marketing consulting firm, FullSurge.
Mitch began his career in brand management, honing his skills working on world-class brands for Unilever and The Coca-Cola Company. As a brand consultant, he has advised CMOs and other senior-level marketing executives from some of the world’s most respected companies. His client base includes Fortune 500 companies such as Exxon Mobil, Deloitte, NBC Universal, Blue Cross and Blue Shield, Cox Communications, Manpower Group, and Hyatt Hotels. Mitch is also a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center.
Increasing market share, commanding premium price points, enhancing profit margins—the overall growth and enduring success of your business is inextricably linked to the strength of your brands. Your challenge as a marketer is to identify a meaningfully differentiated positioning, and to bring that positioning to life in the market in ways that are consistent with its compelling point of difference.
However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category.The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry… moving your brands from indistinguishable to indispensable.
Is the structure and organization of your brand portfolio unclear or confusing to customers? Does it contain brands that overlap and essentially compete with one another? Are brands within your portfolio inconsistently or illogically linked…
https://mitchduckler.com/wp-content/uploads/2019/09/Best-Practices-in-Brand-Architecture.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-16 15:01:372019-09-13 19:19:13Best Practices in Brand Architecture
When it comes to driving growth, most brand managers struggle with how far they can (and should) stretch their brands’ “bounds of extendibility.” Play it too safe and the likely result will be close-in, ho-hum line extensions that underwhelm…
https://mitchduckler.com/wp-content/uploads/2019/09/Developing-a-Brand-inspired-Growth-Strategy.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-16 15:01:272019-09-13 19:19:13Developing a Growth Strategy
When it comes to digital activation, many marketers who are otherwise strategic and disciplined tend to resort to execution that is “strategy-light.”They defer to so-called best practices, industry norms and copycat tactics that may or may…
https://mitchduckler.com/wp-content/uploads/2019/09/Brand-first-Digital-Activation.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-16 15:01:182019-09-13 19:19:13Brand-first Digital Activation
Mitch Duckler is a leading global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world.
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