Mitch Duckler is a leading speaker and global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world. He is a seasoned and sought-after speaker, and author of the Amazon best-selling book, The Indispensable Brand. Mitch is also the founding partner of Chicago-based brand and marketing consulting firm, FullSurge.
Mitch began his career in brand management, honing his skills working on world-class brands for Unilever and The Coca-Cola Company. As a brand consultant, he has advised CMOs and other senior-level marketing executives from some of the world’s most respected companies. His client base includes Fortune 500 companies such as Exxon Mobil, Deloitte, NBC Universal, Blue Cross and Blue Shield, Cox Communications, Manpower Group, and Hyatt Hotels. Mitch is also a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center.
Increasing market share, commanding premium price points, enhancing profit margins—the overall growth and enduring success of your business is inextricably linked to the strength of your brands. Your challenge as a marketer is to identify a meaningfully differentiated positioning, and to bring that positioning to life in the market in ways that are consistent with its compelling point of difference.
However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category.The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry… moving your brands from indistinguishable to indispensable.
Brand experiences are interactions so impactful and uniquely identifiable to a particular company, they essentially define the brand in customers’ minds, distinguish it from competitors, and favorably influence future behaviors.
https://mitchduckler.com/wp-content/uploads/2019/09/From-Customer-Experience-to-Brand-Experience.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-16 15:00:392019-09-15 06:14:15From Customer to Brand Experience
The origin of brand management traces back to the world of consumer packaged goods. However, since its inception, many of the concepts of brand management (and the foundation of brand strategy) have applied effectively to other B2C and B2B businesses.…
https://mitchduckler.com/wp-content/uploads/2019/08/The-Role-of-Branding.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-08-06 14:51:012019-09-18 16:39:35The Critical Role of Branding in B2B
Simply defined, a brand portfolio is the collection of brands owned by a company. Often for big companies, more and more brands will be created to reach more and more audiences. While targeting more audiences sounds like a great way to build…
https://mitchduckler.com/wp-content/uploads/2019/08/Focusing-your-brand-portfolio.png200365Mitch Ducklerhttps://mitchduckler.com/wp-content/uploads/2019/08/logo-black-1.pngMitch Duckler2019-07-16 14:55:512019-10-07 13:49:00Focusing Your Brand Portfolio
Mitch Duckler is a leading global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world.
1603 Orrington Avenue
Evanston, IL 60201