Learn how to make your brands indispensable


Learn from Mitch Duckler

Building brands that are indispensable to the customers they’re intended to serve requires tremendous discipline and skill. Brand-building begins by identifying a compelling and highly differentiated positioning, which then needs to be reflected in every aspect of brand activation. This includes advertising, customer experience, extension and growth, employee brand engagement—and especially—digital brand activation.

Mitch Duckler is an expert on branding, with experience in both strategy and execution. He is author of The Indispensable Brand, a book that proposes a roadmap for marketers to break-through the clutter and monotony that characterizes most categories and industries today. He is also founding partner of FullSurge, a brand and marketing consulting firm based in Chicago, IL.

Mitch is passionate about sharing what he’s learned through his extensive work with senior-level marketing executives on some of the world’s most respected brands.His extensive speaking experience includes keynote addresses, break-out presentations, seminars, and workshops. Topics he frequently speaks on include:

  • Building the Indispensable Brand
  • Move from Invisible to Invaluable
  • Best Practices in Brand Architecture
  • Developing a Brand-inspired Growth Strategy
  • Brand-first Digital Activation
  • Brand-building in the World of B2B
  • The Resurgence of the Corporate Brand
  • From Customer Experience to Brand Experience

All presentations can be tailored to your audience’s specific needs and interests. Contact us today to book Mitch Duckler to speak at your next event!


Building brands: The Indispensable Brand book cover

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In The Indispensable Brand, Mitch Duckler provides a blueprint for marketers to build world-class brands customers truly cannot live without.


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