Mitch Duckler spoke to our Marketing RoundTable group of senior marketing executives about the concepts in his new book, The Indispensable Brand. It’s important for brands to differentiate themselves from the competition and Mitch gives you ways to do that. He is an excellent brand strategist and every marketer should implement the concepts he articulates.

—Ken Bernhardt, Regents Professor of Marketing Emeritus at Georgia State University

A huge round of applause for bringing in Mitch to our B2B LATAM MARKETING CONFERENCE!! Very powerful brand marketing story and also wove in the B2B strategy aspect very eloquently. It was a mesmerizing experience listening to Mitch Duckler describe his passion-turned-career in marketing. Not only did he pull us into the story, but he made us feel the emotions of brands at its best. Both his best practices, examples and presentation about pursuing excellence in brand marketing in a disruptive world, was inspiring and it motivated us to think about the degree to which we pursue our brands.

As President of the Association of Management Consulting Firms, I had the pleasure of working with Mitch when I needed an expert on brand strategy. Mitch’s ability to link brand and business strategy is critically important to a successful and sustainable brand transformation. I recommend Mitch to others who need a branding expert, or a great public speaker!

Mitch is an expert when it comes to B2B Brand Architecture and Strategy–the tools, techniques and best practices. He has added significant value participating and presenting at our Brand Consortium meetings. Mitch has developed a course in Principles and Best Practices in Brand Portfolio Strategy and Architecture which is now offered as part of the ISBM B2B curriculum. We are fortunate to have such a great connection!