The Indispensable Brand | Keynote Speaker, Mitch Duckler

THE BOOK

Have you created brands your customers consider indispensable?

ABOUT THE BOOK

Brands are more than a logo, identity, or tagline. They are among the most valuable assets of your company. They also represent the promise you make to your customers. However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category. If you were to remove your brand name from packaging, advertising or any other piece of marketing collateral—while leaving every other communication element in place—would consumers be able to identify it as your brand? In most cases, the answer is a resounding “no!”

The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry. Supported by market research and illustrated through countless case studies, this book will show you everything you need to know in order to move your brands and business from indistinguishable to indispensable. Whether your business is B2B or B2C; large or small, product- or service-based, the principals put forward in The Indispensable Brand will help you build and maintain a portfolio of strong, profitable and enduring brands.

PRAISE FOR THE INDISPENSABLE BRAND

Tim Murphy

While the marketing landscape continues to change dramatically, the need for strong, differentiated brands remains constant. Mitch not only reminds us of this, but he also offers a clear road map for building powerful brands in today’s crowded, fast-paced, and digitally-driven marketplace.

Tim Murphy

SVP, Digital Marketing, Chubb

Julie Fussner

The Indispensable Brand offers an exciting new approach to brand strategy, starting with a significant advancement in how to think about brand positioning—a concept not reexamined since before the internet existed. Every marketer, or more accurately, every business leader must read this book to have a chance to survive—and then thrive—in this demanding age of the customer.

Julie Fussner

Vice President of Marketing, Culver Franchising System

Yvette Morrison

Mitch Duckler reminds me why I fell in love with marketing, including all the nuances of attempting to understand ever-evolving consumer dynamics and translating that into emerging needs and opportunities. This book is a great read whether you are new to marketing or a seasoned veteran.

Yvette Morrison

Vice President of Marketing, SnapOn Tools

Steven Dominguez

The Indispensable Brand is a great guide for anyone who wants practical examples on how successful brands are conceived and brought to life. For big and small brands, B2C and B2B, and both product- and service-based businesses, Mitch provides great insights, examples and suggestions for how to do this for your organization.

Steven Dominguez

Vice President of Global Brands, Hyatt Hotels Corporation

Ann Rubin

In his book, The Indispensable Brand, Duckler shows us, through numerous real-world examples, how to develop brand positioning in a way that is inherently more compelling and differentiated…This is an important read for anyone who is tasked with brand-building.

Ann Rubin

Vice President of Corporate Marketing, IBM

Adam Stotsky

In a world of short attention spans, skeptical consumers, insta-fads, and knock-offs, The Indispensable Brand offers the principles required to build brands and businesses that endure. Mitch’s firsthand experiences and strategic insights serve as a must-read for the modern-day CMO.

Adam Stotsky

President, E! Entertainment, NBCUniversal Media

Todd Tillemans

In The Indispensable Brand, Mitch Duckler questions conventional wisdom around what it means to be meaningfully differentiated, and he urges brand leaders to reflect this unique positioning in every aspect of the brand experience. This is an important read I’d recommend for anyone charged with brand-building in today’s challenging business environment.

Todd Tillemans

President, The Hershey Company

Rebecca Messina

In The Indispensable Brand, Mitch Duckler proposes a number of significant changes to the ways we view and manage brands that can help combat brand monotony and achieve the goal of building brands our consumers truly cannot live without.

Rebecca Messina

Chief Marketing officer, Uber

PURCHASE