ABOUT THE BOOK
Brands are more than a logo, identity, or tagline. They are among the most valuable assets of your company. They also represent the promise you make to your customers. However, today we are faced with a condition that can only be described as brand monotony—consumers’ inability to distinguish between brands within practically any industry or category. If you were to remove your brand name from packaging, advertising or any other piece of marketing collateral—while leaving every other communication element in place—would consumers be able to identify it as your brand? In most cases, the answer is a resounding “no!”
The Indispensable Brand is your guide to crafting a brand strategy that rises above the noise and monotony in your industry. Supported by market research and illustrated through countless case studies, this book will show you everything you need to know in order to move your brands and business from indistinguishable to indispensable. Whether your business is B2B or B2C; large or small, product- or service-based, the principals put forward in The Indispensable Brand will help you build and maintain a portfolio of strong, profitable and enduring brands.
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In The Indispensable Brand, Mitch Duckler provides a blueprint for marketers to build world-class brands customers truly cannot live without.
Mitch Duckler is a leading global authority on brand-building. He has nearly 30 years of relevant brand and marketing strategy experience, working on some of the most respected and revered brands in the world.
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